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Tetley adds Rainforest Alliance certification to its world-famous blend of tea!

Tetley has committed to obtaining Rainforest Alliance certification for the Tetley brand globally, a decision that has been driven by Tetley’s desire to become a truly sustainable business. Tea drinkers increasingly want to enjoy their cup of tea knowing that it has been produced in a way that respects the environment and the tea growers and pickers.

Ethical sourcing is a core sustainability issue for Tetley. As part of this goal, Tetley wants to help create a sustainable global tea industry, working closely with organizations such as Rainforest Alliance is one effective way of achieving this.

Why has Tetley chosen Rainforest Alliance as a certification partner?

We believe that the approach to sustainability taken by Rainforest Alliance is the right approach for the Tetley brand. The sustainable sourcing guarantees offered through Rainforest Alliance certification are the best fit with the company’s overall sustainability agenda which seeks to address both social and environmental issues.

What exactly does the Rainforest Alliance do?

Founded in 1987, the Rainforest Alliance is an international not-for-profit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

The Rainforest Alliance works in over 60 countries with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, community-based cooperatives, the organization involves businesses and consumers worldwide in their efforts to bring responsibly produced goods and services to a global marketplace, where the demand for sustainability is growing steadily.

To date, the organization has helped conserve the water, soil and biodiversity of more than 125 million acres of forest and farmland in 68 countries and improved the lives of more than 2 million workers and their families. You can find out more about the Rainforest Alliance by visiting their website www.rainforest-alliance.org

 

 

When will Rainforest Alliance Certified Tetley products be available?

All of Tetley’s branded tea, including the decaffeinated varieties, will be part of the Rainforest Alliance certification program, which is scheduled for completion by 2016. The aim is to have the first packs of Rainforest Alliance Certified tea on UK and Canadian supermarket shelves by 2011. Other markets, including the United States, will have Rainforest Alliance Certified tea beginning in 2012.

Between now and then, a comprehensive program of work will be carried out by the Rainforest Alliance to certify the estates from where Tetley sources, and ensure that adequate volumes of certified tea are available to purchase.

What about our membership of the ETP?

Tetley remains an active member of the ETP. The ETP is working with Rainforest Alliance to help estates achieve Rainforest Alliance certification and this will facilitate the launch of our Tetley certified products.